Sponsorships seem to be challenging for many people to attain. They have great ideas, even get folks to agree to support the cause, then never manage to close the deal. This is one area that meeting planners need to excel in, so if you need help - ask for it! Don't wait until the last minute or it will be nearly impossible to close the deals. Sponsorships are built on relationships and providing the sponsor with the right things to make them actually support your cause. That relationship takes time to nurture. You have to spend some time with the sponsor and get to know them. What do they need and want from their sponsorship for your company or organization?
Marketing sponsorships should be relatively easy to obtain. Every business has some kind of advertising or marketing budget. You are tapping into a revenue stream that is not based on charity - even though giving may just make them feel good as well. With a marketing sponsorship, you are giving them some kind of exposure to your community in exchange for their dollars spent. You need to know what that exchange is and be able to follow through with it.
Hire a professional to help - take a seminar on sponsorship acquisition - start early to be successful.
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