Professional Management - Why it's necessary




Photo by UBP Catering

According to Wikipedia, “Event management is the application of management of project management to the creation and development of festivals and events”. It goes on further stating that event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. In basic terms, event management ensures that all the planned activities in a particular event run accordingly and smoothly without any sort of disturbance and delays.

Wow...that's a mouthful right?  Well that's what a professional event planner brings to the function.  Every event needs organization to be successful.  Whether it's a corporate event, a non-profit gala or a social function, proper organization is the key to satisfied guests, donors and friends.  In the organizing stage, the event planner works with the client to determine purpose of the event, budget for the event as well as any logistical issues that need to be resolved.  The planner then takes care of all those details so you don't have to worry about them.  The planner will help to determine the number of guests, who will be invited, how to reach that demographic, where you should host the function, entertainment logistics, food and beverage services, ticket sales, sponsorships, decorations...the list goes on.  Attention to each of these items depending on the scope of the event is critical to having the best and most memorable event possible.


Photo by weddinglovely.com

Don't neglect the preparation and planning.  Hire good people that make you look good and your guests will leave feeling pride and joy in participating...and come back again!  In the long run, it's an investment in your success! Enjoy your event - Use a professional event planner and make some great memories!