Sponsorships for causes are one area that many people are either not comfortable selling - or have a long track of getting told no. I've recently been reading up on sponsorships and helping a few organizations get some extra income for their cause.
Sponsorships come about for many reasons. Most companies are looking for some kind of return on investment when they are a sponsor of an event. For this reason, one must be creative in their offerings. You can have a variety of options that a sponsor might be interested in...like their logo on your website, or on a poster. You can offer their ad in your program perhaps - or a sponsorship page on your website. There are all sorts of ways to help promote the sponsor to your followers. Be creative in what you can offer - and then make sure you deliver what you promise.
Sponsorships certainly help community events become more successful and long lasting. Find sponsors who align with your cause. Provide them exactly what you promised them. Have a thank you event for them annually. Start early on your asks for the next event. Allow your sponsors time to increase their involvement.
Want to know more?
Click here for a free report on sponsorship acquisition.
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