Networking

Networking is one of the most powerful marketing tactics that a small business can use.  It is important that you choose the right groups, the right time for you, and learn how to network effectively.

Many networking groups are available in your area I'm sure.  Visit many of them.  Schedule time to visit one each week.  As a small business owner you will be spending the bulk of your time running your business so it's important that you schedule and make the most of your networking opportunities.

Here's a few tips that I have learned.  Don't be shy.  Sit with people that you don't know or have never met.  You never know which one will be your next customer, or be a friend of your next customer.  Introduce yourself but then focus more on learning about them and what they do, than in telling them about what you do.  The more you are interested in them, the more they will naturally be interested in you and what you do.  You will be establishing a friendship, not just a business relationship.  Friendships lead to more referrals and business in the end.

Go to groups that educate as part of their program.  I love to learn new things and understand how to improve my productivity in some way while making new friends.  There is no substitute for learning new ideas and new ways to look at your business.

Networking will increase your business and your connections over time.  Be consistent no matter how busy you are. There is no substitute for face to face marketing.  Face to face marketing and networking events are statistically the highest return on investment for any business.  So visit a great networking  group this week and let me know how it works for you by posting a comment!